ASSISTANTS BECAME PROS

Part 3 of 5, I hope to examine why. Shooting commercially was a skill taught over and over generation to young assistant by season professional working photographers. Like myself who’s business it is to help client’s vision of their product come to life on...

SAYINGS CAN BE INSIGHT

Part 4 of 5, I hope to answer that question and examine why There was a saying in the business of Advertising, “If we can make the person looking at the ad, stop and look at it for 7 to 1O seconds before turning the page, then creative team who put the AD...

WHAT GETS REPLACED TO SAVE MORE?

Part 5 of 5, I hope to answer that question and examine why In the days photoshop came out, the result was a weeding out the entire creative industry. The ad agencies decided they no longer needed retouchers, experienced photographers or the experienced art directors...
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